IPAD or iPad?

Apple hired a british firm called Farncombe International to secure a trademark license for the name iPad. The trademark was then held by Proview, a Chinese company that made iMac-shaped monitors it called IPAD. To do this, Farncombe’s managing director, Graham Robinson, set up a shell company called — and this is rich — IP Application Development Limited. That’s IPAD Ltd..  

Then Robinson used an alias to approach Proview with the premise that the company needed the acronym for its business. When queried about the nature of the fake company’s business, Robinson pleaded the fifth, but said that it would “not compete with proview.”

Creative thinking makes the world go round.