It’s All In the Title

The original title was “How Companies Learn Your Secrets”. Kashmir Hill, a writer at Forbes, realized this and quickly developed a condensed version of the article with a far more powerful title: “How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did“. It cut out the crap and got to the real shocker of the story.

posted a link about this story last week, only from a different site with a different title. It just goes to show you how big of a problem this can be. I’d hope that these sites are crediting the original author though. Even if they don’t get the page views, they are getting the name recognition.